Series

Secrets of Supermarket Buyers

2025 · 1 season · 4 episodes · Returning Series · Channel 4

Documentary

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Denise Van Outen discovers savvy shopping secrets from supermarket buyers, including discount disruptors and premium grocers, to find out how they predict demand and what the next big trends will be.

Episodes

  • S01E01Waitrose2025-04-1446m

    Denise goes behind the scenes at Waitrose, from the in-store bakery to cheese, smoothies and free coffees.

  • S01E02Aldi vs Lidl2025-04-2146m

    In this episode, Denise learns amazing truths behind the scenes at Aldi and Lidl, from wine and wagyu beef to special offers and loyalty prizes.

  • S01E03M&S2025-04-2846m
  • S01E04Tesco2025-05-0546m

Cast