The innovations, failures and incredible achievements of some of the most successful businesses in history, from megastores like Costco and Walmart to shipping giants like FedEx and UPS, that forever changed the way Americans live.
Episodes Season Season 4 · 0/6 Season 3 · 0/10 Season 2 · 0/8 Season 1 · 0/4 0/6 watched · 2026
S04E01 Road Warriors 2026-08-02 43m
During WWII, a struggling automaker and Detroit's industry titan race to build a revolutionary all-purpose military vehicle, then spend decades battling to reinvent their wartime creation into America's most popular type of car: the SUV. more S04E02 The Game Makers 2026-08-09 43m
A showman named Mark Goodson and a former nightclub singer named Merv Griffin wage a three-decades battle to reinvent the television game show, creating franchises with spinning wheels, buzzers, and catchphrases that become ingrained in American culture as billion-dollar global brands. more S04E03 Ideas That Stick 2026-08-16 43m
A husband's homemade bandage, a college dropout's breakthrough adhesive, and a factory worker's wartime fix transform simple strips of tape into indispensable American icons - creating a $90 billion industry, one sticky invention at a time. more S04E04 Racing to the Top 2026-08-23 43m
A down-on-his-luck mechanic transforms outlaw moonshine racing into a major American spectator sport, overcoming rivals, setbacks, and financial crises to build a billion-dollar sports empire. more
S04E05 The Underwear Boom 2026-08-30 43m
P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall—transforming an unmentionable necessity into a $100 billion global industry. more
S04E06 Rise of the Personal Computer 2026-09-06 43m
A pair of garage tinkerers, a copier company's secret lab, and a college-dropout programmer spark a decades-long battle for the future of computing - shrinking the computer from a room-sized machine to the device billions carry every day. more 
